History of Horlicks

Horlicks was invented by two British men who immigrated to America, William Horlicks and his brother James Horlicks. James was a chemist, working for a company that made dried baby food. He invented some formulas for the company, and got the hankering to set out on his own. William, his younger brother, had previously immigrated to America in 1869. In 1873, James decided to join him in Chicago. That same year, they started their own company named “J&W Horlicks”, to make a melted milk drink for infants. They called their product “Diastoid”. By 1875, they needed to move to a place that was larger, so they moved to Racine, Wisconsin. Their new factory was a small, one storey wood building, with seven windows in each side. Despite they were lived in America and invented Horlicks there. Actually Horlicks became more popular back home in Britain. They had invented it to be an infant ct food, but it became more popular among adults and it also became more popular among children’s in India. Their slogan was that they made “Horlicks Infant & Invalids Food.”