History of Nike

Nike, pronounced NI-KEY, is the winged goddess of victory according to Greek mythology. She sat at the side of Zeus, the ruler of the Olympic pantheon, in Olympus. A musical presence, symbolizing victorious encounters, NIKE presided over history’s earlier battlefields. A Greek would say, “When we go to battle and win, we say it is NIKE.” Synonymous with honored conquest, Nike is the twentieth century footwear that lifts the world’s greatest athletes to new levels of mastery and achievements. The NIKE ‘Swoosh’ embodies the sprit of the winged goddess who inspired the most courageous and chivalrous warriors at the dawn of civilization.

History of Adidas

Adidas AG is a German based sports apparel manufacturer and part of the Adidas group, which consists of Reebok Sportswear Company, TaylorMade-Adidas Golf Company, and Rockport. Besides sports footwear, the company also produces other products such as bags, watches, eyewear and other sports and clothing related goods. The company is the largest sportswear manufacturer in Europe and the second biggest sportswear manufacturer in the world, after its U.S. rival Nike. The company revenue for 2008 was listed at €10.799 billion and the 2007 figure was listed at €10.299 billion, or about US$15.6 billion.

History of Horlicks

Horlicks was invented by two British men who immigrated to America, William Horlicks and his brother James Horlicks. James was a chemist, working for a company that made dried baby food. He invented some formulas for the company, and got the hankering to set out on his own. William, his younger brother, had previously immigrated to America in 1869. In 1873, James decided to join him in Chicago. That same year, they started their own company named “J&W Horlicks”, to make a melted milk drink for infants. They called their product “Diastoid”. By 1875, they needed to move to a place that was larger, so they moved to Racine, Wisconsin. Their new factory was a small, one storey wood building, with seven windows in each side. Despite they were lived in America and invented Horlicks there. Actually Horlicks became more popular back home in Britain. They had invented it to be an infant ct food, but it became more popular among adults and it also became more popular among children’s in India. Their slogan was that they made “Horlicks Infant & Invalids Food.”

History of Cadbury Chocolate

Cadbury, the global leader in the chocolate confectionery market, Cadbury began in 1824 when a young Quaker named John Cadbury opened up a shop in Birmingham.John sold coffee, tea, drinking chocolate and cocoa at his shop. John believed that alcohol was the main cause of poverty in that time, he hoped his products might serve as an alternative. He also sold hops and mustard. Like many Quakers John had high quality standards for all of his products. By 1842 John was selling 11 kinds of cocoa and 16 kinds of drinking chocolate. Soon John’s brother Benjamin joined the company to form Cadbury brothers of Birmingham. The Cadbury brothers opened an office in London and received a Royal Warrant (one of many) as manufacturers of chocolate and cocoa to Queen Victoria in 1854. Six years later the brothers dissolved their partnership because of John’s failing health and the death of his wife. They left the business to John’s sons George and Richard. John devoted the rest of his life to social work and died in 1889. Now Cadbury is this the number one chocolate company in the world. People love Cadbury chocolates so much. Cadbury Product Timeline:
1865 – Cadbury Cocoa Essence
1875 – Cadbury Easter Eggs
1897 – Cadbury Milk Chocolate
1905 – Cadbury Dairy Milk
1908 – Cadbury Bournville Chocolate
1915 – Cadbury Milk Tray
1920 – Cadbury Flake
1923 – Cadbury Crème Eggs
1929 – Cadbury Crunchie
1938 – Cadbury Roses
1948 – Cadbury Fudge
1968 – Cadbury Picnic
1960 – Cadbury Buttons
1970 – Cadbury Curly Wurly
1983 – Cadbury Wispa
1985 – Cadbury Boost
1987 – Cadbury Twirl
1992 – Cadbury Timeout
1996 – Cadbury Fuse
2001 – Cadbury Brunchbar, Dream & SnowFlake

History of Kodak

George Eastman put the first simple camera into the hands of a world of consumer’s in1988.In so doing; he made a cumbersome and complicated process easy to use and accessible to nearly everyone. Since that time, the Eastman Kodak Company has led the way with an abundance of a new products and processes to make photography simpler, more useful and more enjoyable. In fact, today’s Kodak is known not only for photography, but also for images used in a variety of leisure, commercial, entertainment, and scientific applications. Its reach increasingly involves the use of technology to combine images and information-creating the potential to profoundly change how people and business communicate. Just as Eastman had a goal to make photography “as convenient as the pencil, “Kodak continues to expand the ways images touch people’s daily life. The company ranks as a premier multinational corporation, with a brand recognized in virtually every country around the world.

History of Nescafe

In 1938 a new product was launched named NESCAFÉ. A combination of the Nes-root of Nestlé and the word café. NESCAFÉ was first introduced in Switzerland, on April 1st, 1938.For the first half of the next decade, however, World War II hindered its success in Europe. NESCAFÉ was soon exported to France, Great Britain and the USA. American forces played a key role in re-launching NESCAFÉ in Europe by virtue of the fact that it was included in their food rations. Its popularity grew rapidly through the rest of the decade. By the 1950s, coffee had become the beverage of choice for teenagers, who were flocking to coffee-houses to hear the new rock ’n’ roll music. In 1965 NESCAFÉ continued to bring you the world's best cup of coffee by introducing freeze-dried soluble coffee with the launch of Gold Blend. A few years later we invented a new technology to capture more aromas and flavor from every single coffee bean. In 1994 the 'full aroma' process was invented to make the unique quality and character of NESCAFÉ even better.

History of 7 Up

7 Up was created by Charles Leiper Grigg who launched his St. Louis-based company The Howdy Corporation in 1920. Grigg came up with the formula for a lemon-lime soft drink in 1929. The product, originally named "Bib-Label Lithiated Lemon-Lime Soda", was launched two weeks before the Wall Street Crash of 1929. It contained lithium citrate, a mood-stabilizing drug. It was one of a number of patent medicine products popular in the late-19th and early-20th centuries; they made claims similar to today's health foods. Specifically it was marketed as a hangover cure. The product's name was soon changed to 7 Up. Expanding the brand beyond a niche market, major competitors began to set their sights on it such as The Coca-Cola Company with its Sprite brand introduced in 1961. Sprite would not challenge 7 Up's position seriously until the 1980s when Coke forced its major bottlers, then distributing 7 Up, to drop the beverage in deference to Sprite. 7 Up challenged Coke's actions in court as "anti-competitive", a challenge they eventually lost. Now 7 Up is the most popular lemon- Lime soda in most countries.

History of Toyota

The company was founded by Kiichiro Toyoda in 1937 as a spin off from his father's company Toyota Industries to create automobiles. Toyota is headquartered in Toyota City, Aichi and in Tokyo. Three years earlier, in 1934, while still a department of Toyota Industries, it created its first product, the Type A engine, and, in 1936, its first passenger car, the Toyota AA. Toyota also owns and operates Lexus and Scion brands and has a majority shareholding stake in Daintiness and Hino Motors, and minority shareholdings in Fuji Heavy Industries, Isuzu Motors, Yamaha Motors, and Mitsubishi Aircraft Corporation. The company includes 522 subsidiaries.Toyota Motor Corporation (including Toyota Financial Services) and Toyota Industries form the bulk of the Toyota Group, one of the largest conglomerates in the world.

Old Advertisement of Coca-cola

In May, 1886, Coca Cola was invented by Doctor John Pemberton in May, 1886. Doctor John Pemberton was a pharmacist from Atlanta, Georgia. John Pemberton concocted the Coca Cola formula in a three legged brass kettle in his backyard. The name was a suggestion given by John Pemberton's bookkeeper Frank Robinson. Being a bookkeeper; Frank Robinson also had excellent penmanship. It was he who first scripted “Coca-cola” into the flowing letters which has become the famous logo of today. Now a days Coca-cola is the most popular soft drink in the world.

The Starting of Advertisement

Advertisement is the most important part for publicity. It is the only way to present something to people of all over the world. Advertisement is the activity of attracting people’s attention to a product or business, as by paid announcements in the print, broadcast, or electronic media. Weekly newspapers in London first carried advertisements in the 17th century. The first advertising agencies were established in the 19th century to broker for space in newspapers, and by the early 20th century agencies were producing the advertising message itself, including copy and artwork.