History of 7 Up

7 Up was created by Charles Leiper Grigg who launched his St. Louis-based company The Howdy Corporation in 1920. Grigg came up with the formula for a lemon-lime soft drink in 1929. The product, originally named "Bib-Label Lithiated Lemon-Lime Soda", was launched two weeks before the Wall Street Crash of 1929. It contained lithium citrate, a mood-stabilizing drug. It was one of a number of patent medicine products popular in the late-19th and early-20th centuries; they made claims similar to today's health foods. Specifically it was marketed as a hangover cure. The product's name was soon changed to 7 Up. Expanding the brand beyond a niche market, major competitors began to set their sights on it such as The Coca-Cola Company with its Sprite brand introduced in 1961. Sprite would not challenge 7 Up's position seriously until the 1980s when Coke forced its major bottlers, then distributing 7 Up, to drop the beverage in deference to Sprite. 7 Up challenged Coke's actions in court as "anti-competitive", a challenge they eventually lost. Now 7 Up is the most popular lemon- Lime soda in most countries.

History of Toyota

The company was founded by Kiichiro Toyoda in 1937 as a spin off from his father's company Toyota Industries to create automobiles. Toyota is headquartered in Toyota City, Aichi and in Tokyo. Three years earlier, in 1934, while still a department of Toyota Industries, it created its first product, the Type A engine, and, in 1936, its first passenger car, the Toyota AA. Toyota also owns and operates Lexus and Scion brands and has a majority shareholding stake in Daintiness and Hino Motors, and minority shareholdings in Fuji Heavy Industries, Isuzu Motors, Yamaha Motors, and Mitsubishi Aircraft Corporation. The company includes 522 subsidiaries.Toyota Motor Corporation (including Toyota Financial Services) and Toyota Industries form the bulk of the Toyota Group, one of the largest conglomerates in the world.

Old Advertisement of Coca-cola

In May, 1886, Coca Cola was invented by Doctor John Pemberton in May, 1886. Doctor John Pemberton was a pharmacist from Atlanta, Georgia. John Pemberton concocted the Coca Cola formula in a three legged brass kettle in his backyard. The name was a suggestion given by John Pemberton's bookkeeper Frank Robinson. Being a bookkeeper; Frank Robinson also had excellent penmanship. It was he who first scripted “Coca-cola” into the flowing letters which has become the famous logo of today. Now a days Coca-cola is the most popular soft drink in the world.

The Starting of Advertisement

Advertisement is the most important part for publicity. It is the only way to present something to people of all over the world. Advertisement is the activity of attracting people’s attention to a product or business, as by paid announcements in the print, broadcast, or electronic media. Weekly newspapers in London first carried advertisements in the 17th century. The first advertising agencies were established in the 19th century to broker for space in newspapers, and by the early 20th century agencies were producing the advertising message itself, including copy and artwork.